When selling yourself in the talent marketplace, focussing on hard-won strengths required for the job in question can be all too easy. These skills are often the one that many other people have too.
But, your most outstanding talent is probably something you do without even thinking. Ask colleagues or friends what strengths you might be undervaluing. Lead with these exceptional skills instead.
Articulate to prospective employers, or to the boss who is considering your raise, your unique value proposition as an employee. Employers don’t just want someone slightly better than everyone else; they are looking for someone with a truly distinctive skill set.