To come up with a few good ideas, you need to generate a lot of bad ideas. And to give your good ideas a chance of reaching their full potential, you need to do some serious pruning.
But don’t just get rid of the bad ideas; kill some good ones as well. Focussing on many good ideas requires thinly spreading your resources.
For your truly good ideas to make it to market, they need a concentrated focus and the resources to develop them fully.
To achieve this, make the tough choices and pull the plug on good ideas that are not quite good enough!!
AND YOU ARE THERE!!