As a young Technical Sales Representative selling Industrial Dyestuffs in Uttar Pradesh,one of my fondest memory is the first time the company All India Sales Manager visited my market.It happened several years  ago in 1980,but it taught me a lesson that stayed with me until this day.

An All India Sales Manager’s visit was rather important because in the company’s history,no All India Sales Manager had ever visited Kanpur in Uttar Pradesh.I was posted in Kanpur just one month before the planned visit of AISM.As a man who would get to travel with the AISM,I was working hard to ensure I had answers to all the questions that may be asked to me.Like, how were the brands performing?  What were the growth rates?  How was the competition behaving? How much money were we spending on local marketing?   What was the profitability of the local distributors? I had worked hard to gather all such vital business informations- and then some more.What was the main crop in the region? What was the population? What was the main source of livelihood of Kanpur village area? The list seemed endless.  But I hoped for the best.

The D-day arrived.  The Area Sales Manager and I picked up the All India Sales Manager(AISM) at the Kanpur Airport and drove out to Kanpur City about 40 km from the airport. The initial discussions were rather general, and extremely friendly.  He asked about my family,my education,my interests but I was still waiting  for the real questions.

We were approaching Kanpur local Dyes Market fast where we had our first appointment  with a most  important Distributor of the company. I still remember the name of that Dyes Distributor-Kunju Babu!!  After introductions and a quick review of his business,we came down to the main agenda.Although 37 years have passed, but I still remember that our discussions in the last leg of meeting was confined to getting  bulk orders from the distributors,never heard of before, in lieu of some attractive Commission.

We were looking for an order of 20 tonnes of dyestuffs to be lifted in that month which was equal to distributor’s four months sales.After lot of discussions and persuations,Kunju Babu(Head of distributor)) agreed to lift this quantity,provided we agree for a 10% commission as against normal commission of 3%.We were reluctant for  10% commission.Our All India sales Manager eventually gave the final proposal as under:

0-5 tonnes-2.5% commission

5-10 tonnes-5% commission

10-15 tonnes – 7.5% commission

15-20  tonnes -10% commion

Our All India Sales Manger told Kunju Babu that it was not possible to give flat 10% commission on entire 20 tonnes but if  you “AVERAGE OUT” this scheme,this will work out to be a very -very attractive commission for you.

Kunju Babu’s immediate reaction was-‘Mitra sahib,I am a very small business man but am double of your age and experience.Can I say something?” Mr Mitra said-yes,yes,pl go ahead kunju babu!

Kunju Babu said-“ Mitra sahib, “ DARIYA MEI AVERAGE LEKAR JAOGE,DOOB JAOGE”(If you try to cross a river on the basis of its average depth-you will drown)

Everybody laughed at his swift comment but it has stayed with me until this day.


          Working out on an ‘average’ principle can backfire sometime.



As i am also a life coach, if you so desire, you can refer to me  your personal, professional and family issues either through my blog or my email (given below) and I would send you my advice within a week.I am extending my services  to you for a very nominal  fee of 1 $ per advice which I only want to charge because when you get something free, you do not value it.My main objective

is to give you the benefit of my knowledge and three decades experience  so that you begin to think and understand life issues in an appropriate and rational manner and right perspective and lead a calm,anxiety free and happy life.

My email:

Thanks and Regards.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s